Bally’s Corporation Reports Q2 2026 Revenue Rise as UK Operations Drive Growth

Bally’s Corporation posted revenue of $792.23 million for the second quarter of 2026, a figure that reflects a 20.5% year-over-year increase, while the company managed the effects of higher remote gaming duties that took effect on April 1, 2026.

The remote gaming duty increase, which moved from 21% to 40%, produced a $39 million negative impact on B2C EBITDAR, yet overall results still showed expansion across core segments, with UK-facing activities providing a meaningful offset to that pressure.

Revenue Breakdown and Year-Over-Year Comparison

Data from the quarter indicates that total revenue reached $792.23 million, equivalent to £484.98 million at prevailing exchange rates, and this outcome built on prior performance even after the duty adjustment began to apply in early April.

Company statements detail how the 20.5% growth rate emerged from a combination of international contributions and continued momentum in established markets, while the tax change created a measurable but contained headwind in the B2C segment.

UK Market Performance and Constant Currency Growth

UK revenue expanded 11.6% in constant currency terms during the quarter, and that pace accelerated further to approximately 13% by July, demonstrating sustained demand in a market undergoing regulatory tightening.

Observers tracking the sector note that these UK results helped counterbalance the duty-related costs, allowing Bally’s to maintain positive momentum in a region where player activity remained resilient despite the new tax regime.

Acquisition Progress on Evoke Deal

Bally’s continues to advance its planned acquisition of Evoke, the parent company of William Hill, in a transaction valued at more than £3 billion, with the process now awaiting final regulatory clearances.

Completion of the deal would expand Bally’s presence in the UK and international betting markets, and current timelines place key approval decisions in the coming months as authorities review the proposed combination.

Broader Context of Regulatory Changes

The duty increase implemented in April forms part of wider UK policy shifts affecting online gambling operators, and Bally’s reported that the financial effects were isolated primarily to B2C EBITDAR without derailing overall quarterly expansion.

Company filings show that management monitored player behavior closely after the tax adjustment took hold, and early indications pointed to steady engagement levels that supported the observed revenue trajectory.

Operational Highlights Across Segments

While UK operations delivered the highlighted growth, other international markets contributed to the 20.5% revenue increase, and Bally’s maintained focus on operational efficiencies to mitigate the $39 million EBITDAR impact from the duty change.

Quarterly figures also reflected ongoing investments in technology and market positioning that positioned the company ahead of the Evoke acquisition closing, should approvals proceed as expected.

Conclusion

Bally’s Q2 2026 results illustrate how targeted market strengths, particularly in the UK, can support revenue growth even amid significant tax adjustments, with the pending Evoke transaction representing a potential next step in scale.

Further updates on both the acquisition timeline and subsequent quarterly performance will provide additional clarity on how these elements develop through the remainder of 2026. Q2 2026 earnings results contain the detailed metrics referenced throughout this coverage.